Electric Vehicles and Your Customers

With interest in electric vehicles (EVs) rising, customer conversations require a new level of confidence and clarity. This session equips participants with the knowledge and communication skills to guide EV conversations professionally. Learners will apply a structured qualification process to uncover needs, respond to objections, and introduce EVs naturally into sales discussions. The session also focuses on delivering informative test drives that reinforce EV benefits.

Objectives:

• Demonstrate confidence when discussing EVs – use product knowledge and empathy to build rapport with customers
• Apply the EV qualification process – identify key customer needs, driving habits, and suitability
• Respond to objections – address concerns with clear, relevant, and accurate explanations
• Introduce EVs into the conversation – identify natural opportunities during the sales process and deliver informative demonstration drives

Duration: 4 hours

Assessment: Included ✓ (80% Pass, 90% Merit, 95% Distinction)

Certificate: Included ✓

Follow Up Resources: Included ✓