Measuring Dealership Performance

£250 per learner

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Improving dealership performance starts with understanding what to measure, when to measure it, and how to take meaningful action. This course provides participants with a clear foundation in performance tracking, with a focus on defining and using KPIs to support smart decision-making and sustainable business growth.

Participants will explore the role of KPIs in both Sales and Aftersales, learning how to distinguish between meaningful metrics and synthetic ones. The course offers practical guidance on interpreting data, identifying performance gaps, and making sense of the patterns that influence dealership success. By developing the ability to focus on relevant data and team behaviours, participants will be better equipped to drive measurable improvements in dealership performance.

Objectives:

  • Explain what KPIs are and how they support dealership performance: Understand how key performance indicators are defined, tracked, and used to guide decision-making
  • Compare Sales and Aftersales KPIs: Identify the differences and similarities between these metrics and when each set of KPIs should be prioritised
  • Describe how Sales and Aftersales performance metrics interact: Explore the relationship between departments and how their results influence overall dealership outcomes
  • Use KPI data to identify performance improvement opportunities: Interpret trends and gaps in performance to make informed recommendations for business growth
  • Recognise team behaviours that impact dealership performance: Distinguish between helpful and harmful habits and understand how actions on the ground influence KPI outcomes

Duration: 30 minutes

Format

eLearning

Role

Dealer Principal, Finance Manager, Sales/Assistant Manager, Used Car Manager, Workshop Controller