Measuring Dealership Performance

Price range: £550 through £700 per learner

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Tracking dealership performance is the one of the most effective ways to guide future growth and performance, allowing dealerships to make informed decisions and truly understand what works and what doesn’t. There are many data points that can be tracked, but defining and understanding which metrics to track at the right time can be the difference between dealership stagnation and dealership success. This course aims to give participants the essential knowledge needed to define KPIs and how they influence dealership performance, focus on the meaningful data in a sea of options, and ignore the synthetic metrics.

Objectives:

  • Explain what KPIs are and how they are measured – understand the purpose of KPIs and the benefits they bring to tracking dealership performance
  • Compare different types of KPIs – identify the similarities and differences between Sales and Aftersales KPIs and when each should be applied
  • Describe the relationship between Sales and Aftersales performance metrics – understand how they influence each other and contribute to overall dealership success
  • Identify areas for performance improvement – interpret KPI results to spot gaps, trends, and opportunities for business growth
  • Support performance improvement by recognising helpful and harmful behaviours – explore the impact of team actions on KPIs and differentiate between performance ‘heroes’ and ‘villains’

Duration: 4 hours

Assessment: Included ✓ (80% Pass, 90% Merit, 95% Distinction)

Certificate: Included ✓

Follow Up Resources: Included ✓

Format

Facilitated

Role

Dealer Principal, Finance Manager, Sales/Assistant Manager, Used Car Manager, Workshop Controller

Delivery Month:

October 2026, November 2026, December 2026, January 2027, February 2027, March 2027

Method:

Face-to-Face, Virtual