Leveraging the Market: Used Vehicle Sales Success

Understanding the knowledge, skills, and behaviours when approaching used vehicle sales is paramount for OEM and dealership success, but only when combined with the correct attitudes. This facilitated course equips participants with the necessary used vehicle knowledge and skills to guide prospective customers through the used vehicle sales process and turn them into valued customers.

Leveraging the Market: Used Vehicles Sales Success allows participants to contrast and compare the fundamentals of the used vehicle sales process against the new vehicle sales, alongside learning how to effectively integrate and normalise used electric vehicle conversations. Participants will also learn about stock management, while fully understanding the importance of appraisals and the associated financial processes in order to manage a successful used vehicle business.

Objectives:

• Understand and describe the key differences between new and used vehicles sales processes
• Recognise and develop the knowledge, skills, and behaviours required and be able to apply the right attitudes to maximise sales success
• Be able to seamlessly integrate used electric vehicles into sales conversation and present them as a viable alternative
• Establish the importance of accurate appraisals and valuations and be able to clearly present this to prospective customers
• Connect customer requirements with available product stock to meet their needs and requirements using relevant qualification and disqualification techniques
• Ensure used vehicle finance operations are fully compliant and be able to present this information to customers effectively to establish maximum trust

Duration: 4 hours

Assessment: Included ✓ (80% Pass, 90% Merit, 95% Distinction)

Certificate: Included ✓

Follow Up Resources: Included ✓