Mastering Business Customer Renewals

Price range: £550 through £700 per learner

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Business customers are looking for a trusted partner, alongside their vehicle requirements. This course equips participants with the skills and confidence to guide business customers through the full customer renewals journey, from first contact to re-engagement, providing total vehicle and finance solutions. Learners will explore what drives long-term business loyalty and discover how proactive planning, meaningful conversations, and tailored communication across digital and face-to-face channels can unlock consistent customer renewals and stronger relationships. With a focus on the role of finance, objection handling and value reinforcement, participants will leave ready to turn every renewal opportunity into a lasting partnership.

Objectives:

  • Explain the key drivers of business customer loyalty – recognise how your actions contribute to trust, satisfaction, and long-term retention
  • Map the full customer renewal journey from initial sale, and finance proposal to re-engagement – demonstrate how to structure contact strategies, lead renewal calls, and build rapport at each stage
  • Apply proven objection-handling models to strengthen trust – respond professionally to challenges and use objections as opportunities to reinforce partnership value
  • Deliver a blended customer renewals approach across digital and in-person channels – adapt communication style to meet business customer expectations and preferences

Duration: 4 hours

Assessment: Included ✓ (80% Pass, 90% Merit, 95% Distinction)

Certificate: Included ✓

Follow Up Resources: Included ✓

Format

Facilitated

Role

Dealer Principal, Finance Manager, Sales Executive, Sales/Assistant Manager

Delivery Month:

October 2026, November 2026, December 2026, January 2027, February 2027, March 2027

Method:

Face-to-Face, Virtual