Product Demonstration: Capturing Attention, Meeting Requirements

Price range: £550 through £700 per learner

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Product demonstration is the first opportunity to match customer requirements with specific products and is therefore a highly important step in the sales process. Through clear and accurate information, participants will learn how to spark customer curiosity and build brand and product credibility by personalising product benefits to meet customer requirements and get prospective customers to book a test drive.

Objectives:

  • Identify customer requirements through effective qualification – match these to relevant product solutions to build credibility and engagement
  • Explain the benefits of product features clearly and persuasively – tailor messages to individual needs to show real-world relevance
  • Transition smoothly from demonstration to test drive – maintain curiosity and move the customer confidently to the next stage in the sales process

Duration: 4 hours

Assessment: Included ✓ (80% Pass, 90% Merit, 95% Distinction)

Certificate: Included ✓

Follow Up Resources: Included ✓

Format

Facilitated

Role

Sales Executive, Sales/Assistant Manager, Used Car Manager

Delivery Month:

October 2026, November 2026, December 2026, January 2027, February 2027, March 2027

Method:

Face-to-Face, Virtual