Lead Generation: Winning Leads Through Real Relationships

£250 per learner

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Sustainable business growth depends on a steady flow of high-quality leads. This course equips participants with the tools and techniques needed to approach lead generation with focus, structure, and purpose.

Participants will explore how to define their ideal customer profile and use that insight to guide where and how new leads are generated. The course covers how to source opportunities from external networks, evaluate lead quality, and apply relationship-building techniques that turn interest into sales potential. By connecting proactive lead generation with customer insight and pipeline ownership, participants will build the confidence to create opportunities that truly support business growth.

Objectives:

  • Define the ideal customer profile: Understand the key characteristics of target customers and how they guide lead generation strategy
  • Use external sources to generate new leads: Identify tools, networks, and platforms that support consistent and proactive outreach
  • Match leads to customer profiles: Evaluate lead quality to focus on opportunities with the highest potential for conversion
  • Develop leads into engaged prospects: Apply structured communication and relationship-building techniques to create meaningful follow-up
  • Manage leads effectively over time: Track activity, prioritise follow-ups, and maintain momentum using simple, reliable pipeline tools
  • Take ownership of the lead generation process: Build consistent habits for identifying, managing, and converting new opportunities into business success

Duration: 30 minutes

Format

eLearning

Role

Sales Executive, Sales/Assistant Manager, Used Car Manager