Identifying Customer Needs with Purpose

£250 per learner

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This course helps develop the skills needed to uncover and validate individual customer needs with confidence and purpose. Using a structured approach to qualification, active listening, and effective questioning, participants will learn how to create personalised, value-driven conversations that leave a lasting impact.

A combination of structured learning, guided practice, and reflection will develop a relational selling mindset that leads to stronger connections and more personalised outcomes. The skills participants build will help deliver experiences that go beyond the transaction and demonstrate real understanding.

Objectives:

  • Distinguish between transactional and relational selling: Explain how a customer-centred approach builds trust, loyalty, and stronger long-term relationships
  • Demonstrate effective listening techniques: Recognise common listening barriers and apply strategies to retain key information and strengthen rapport
  • Use a variety of questioning methods: Apply open, closed, and probing questions to uncover customer needs, goals, and motivations
  • Validate and align with customer needs: Confirm understanding, show empathy, and tailor your recommendations to what matters most to each individual

Duration: 30 minutes

Format

eLearning

Role

Sales Executive, Sales/Assistant Manager, Service Advisor